Small NGO Set Up Plan

  • Project – actual or planned

  • Initial Meeting(s)

    • Understand program u0026amp; plan
    • Instruct in what we should do
    • Get website assets
      • Text u0026amp; images
      • Credentials – via signal
  • Website

    • WordPress.com
    • Blog
  • Blogging

    • Updates to project
    • Information/education related to project
    • Send to Instagram u0026amp; FB page/Group
  • Facebook Page or Group goal: drive traffic to the website

    • Page: visitors can share

    • Group closed: folk selected to belong; may charge once you have something valuable to give.
    • Post:

      • Blog posts
      • Updates with photos
      • Re-post evergreen content
    • Linked to Website
  • Instagram – goal: drive traffic to the website

    • Linked to website
    • Daily – visit other’s posts
      • like 3; comment to one
      • links back to your Instagram account
    • Posts
      • Blog
      • Stories with photos
  • Hootsuite: volunteer uses to

    • Plan u0026amp; manage posts to FB u0026amp; Instagram
    • Watch Feedback
  • Volunteer (s)

    • writing and maintaining social media

  • Instructions/plan

    • Given before beginning the website

      • Overview
      • Set expectations
    • After we set the website up

      • Links to tutorials on website
      • Links to tutorials on social media
      • Personal instruction (text or Zoom)
      • Periodic follow up/mentoring
      • As needed.