Good Intro to Search Engine Optimization

“Most people want to believe that there is some sort of “magic bullet” that, when applied to their HTML, will raise a site to the top of search results. Like all magic, this belief is an illusion, one fostered by so-called “search engine optimization professionals” – from the Introduction to Search Engine Optimization on Dudley Storey’s blog,  This series, like others on his site is clear, easy to follow and helpful.